Marketing strategy, like all aspects of business, is an important part in running a successful company. While starting a new marketing strategy can be fun, they cannot be successful without hard work and dedication. In an article from Entrepreneur, Samuel Edwards writes, “Successful marketing campaigns don’t...
Communication has gradually become more digital and less personal, prompting us to slowly lose our personal communication skills. With the digital age being full of texts, emails, phone calls, and social media, we find ourselves struggling to personally engage with others. In an article from Inc.com,...
Owning a business is a time-consuming pursuit; many entrepreneurs credit their success to education but struggle to find the time to continue learning while also managing their business. In a recent article for Entrepreneur, Scott Langdon offers some tips for business owners who want to...
A sophisticated and rapidly-spreading attack hit the accounts of Gmail users earlier this week, affecting as many as 1 million people, according to a statement issued by Google late Wednesday evening. “We have taken action to protect users against an email spam campaign impersonating Google...
“We are on the edge of a precipice,” writes Walter Loeb, for Forbes. As the popularity of ecommerce increases, the security of the US retail industry becomes ever weaker. As an ever-increasing amount of sales take place online, the productivity of retail stores, as measured...
On Wednesday, the White House unveiled the administration’s proposed tax cut plan, which, if approved, would be the biggest tax cut and largest tax reform in the history of the United States. Top economic advisor, Gary Cohn, and Treasury Secretary, Steve Mnuchin, outlined the plan...
Business owners and managers know that keeping the best employees isn’t easy. In an article for Entrepreneur, Matthew Wride, COO of DecisionWise, provides a series of questions for leaders to use in order to evaluate their employee policies and management practices so that talented employees...
When you own a business, you’re accountable for its success. However, if you have a strong, entrepreneurial team supporting you, you can be confident in relying upon them to make daily decisions without your direct input. In an Inc.com article, “A Culture of Entrepreneurship: Why...
Don’t let the title of this article fool you! While Bill Gates and Steve Jobs are famous examples of business leaders who left school to become successful, they are extreme exceptions to the rule. You’re still better off finishing things in the classroom, explains Larry...
According to data from 2015, over nine million U.S. businesses are now women owned. However, there are still hurdles women face as entrepreneurs, generally unique from their male counterparts. In a recent article for Business News Daily, Paula Fernandes puts forth seven challenges faced by...
